Adding a custom mural to your business space can transform your brand’s visual identity, attract foot traffic, and create a lasting impression on customers. Whether you’re aiming for a striking storefront, a vibrant interior wall, or an Instagram-worthy photo op, murals are a smart investment in your business’s culture and marketing. However, high-quality custom artwork is an investment, ranging in price depending on size, complexity, and artist standards. So how do you pay for it? Here are several smart, realistic ways to fund a custom mural for your business.
1. Plan Your Budget and Goals
Before seeking funds, define your mural’s purpose, location, and estimated cost. Are you enhancing brand visibility, telling a community story, or beautifying your space? Work with artists and muralists to get quotes. Having a clear vision helps you better communicate the value of your project to potential funders or supporters.
2. Apply for Local Grants and Arts Funding
Many cities and counties offer public art grants to encourage creative placemaking and community development. For example, the Greater Columbus Arts Council has annual mural grants in Franklin County. Start by checking with your local arts commission, economic development office, or business improvement district. Some grants specifically fund projects that promote cultural enrichment, neighborhood revitalization, or tourism. Nonprofit organizations and foundations may also have small business art funds available.
3. Crowdfund Your Mural Project
Platforms like Kickstarter, GoFundMe, and Indiegogo make it easy to rally support from your customers, community members, and friends. Crowdfunding works best when you have a compelling story, eye-catching visuals, and clear incentives, like offering rewards for different donation levels (e.g., name recognition on the mural, exclusive event invites, or branded merchandise). It also creates local buzz before the mural is even completed.
4. Partner with Other Local Businesses
If your mural will be visible from the street or serve as a public attraction, neighboring businesses may be interested in co-sponsoring it. This shared investment benefits the whole block by increasing foot traffic and neighborhood appeal. You can also approach property owners, especially if the mural will enhance a shared space, to contribute to the cost.
5. Seek Corporate Sponsorship or In-Kind Support
Larger companies—especially those with community engagement goals—might sponsor your mural in exchange for recognition. You can also approach businesses for in-kind support: paint donations, scaffolding rental, or marketing help. Be sure to pitch the mural as a win-win, showcasing how their brand will be positively associated with public art.
6. Include It in Your Business Financing Plan
If you’re already seeking a loan or line of credit to grow your business, consider including mural costs as part of your branding or renovation expenses. Many lenders are open to financing creative marketing investments if they are tied to revenue growth or business expansion.
A mural is more than just decoration—it’s a powerful visual tool that tells your story, engages your audience, and enhances your brand’s identity. With the right funding strategy, you don’t have to break the bank to bring your walls to life. Whether you lean on grants, community support, or creative partnerships, your mural can be a lasting and meaningful investment in your business and your neighborhood.